Internationally recognized media agency tasked with providing advertising services its largest client in the Boston Office, Fidelity Investments. As an Associate, Digital Investments I worked on life lifestyle campaigns to increase financial equity among women. I launched 300+ B2B/B2C ads on social & display sites resulting in 7.5 million impressions and 250k clicks. I also updated digital media plans in Excel and purchased up to $2M total media buys for Fidelity using Prisma.  In addition, I drove a 10% reduction in cost per lead for a Meta Life Events campaign  by creating Look-A-Like audiences using social media insights.